The Teatro Dom Pedro V is a gem. Built in 1860, it both looks like and is a traditional theatre, with gold-fluted columns, plaster molding and orchestra pit. It is, for better or worse (and in many ways better), small with fewer than 300 seats. One can hardly think of a more idyllic place in which to perform opera, yet Solomusica’s production of an opera buffa double bill over Easter weekend was the first there in several years.

The Script Road—otherwise known as the Macau Literary Festival—has long if not always included performances as well as traditional book talks. One of these, performed on 14 March 2018, is the multimedia theatrical “My Macau”, by Portuguese visual artist António-Pedro, which combines live theatre (or at least monologue) with video and live music (mostly eclectic percussion with some keyboard).

There is an old saw about advertising that only half of it works, but one never knows which half. And one suspects that despite all the data gathered and statistics generated, the online counterpart remains more art than science. Digital marketing involves navigating, in the words of Donald Rumsfeld, a number of known unknowns: things that at least one knows one does not know. For Westerner marketeers, however, China is largely a haze of unknown unknowns, things one doesn’t even know one doesn’t know.