It is so difficult to live in Mumbai, an old Bollywood song about Mumbai goes, for there is everything here—cars, trams, mills— everything except a heart. Perhaps it is because of this absence that the heart is invoked in so many ways in countless songs and love stories set in the city. Dil Dhadakne Do: Let the heart be. Dil toh Pagal Hai: The heart is mad. Dil tera deewana: This heart is crazy about you.

There is an old saw about advertising that only half of it works, but one never knows which half. And one suspects that despite all the data gathered and statistics generated, the online counterpart remains more art than science. Digital marketing involves navigating, in the words of Donald Rumsfeld, a number of known unknowns: things that at least one knows one does not know. For Westerner marketeers, however, China is largely a haze of unknown unknowns, things one doesn’t even know one doesn’t know.

Contrary to popular belief, it is not, nor has it been, easy to adopt a child from China. Babies do not exit the country like cheap electronics and fast fashion. But there was one period when the doors were slightly ajar. It was during this period that Patti Waldmeir was able to adopt two baby girls.

The South China Sea, notes Bernard Cole, a former US Navy captain who also taught maritime strategy at the National War College, covers four million square kilometers, has significant energy resources, and contains trade arteries through which one-third of the world’s commerce transits. Its geographic location astride the Southeast Asian littoral makes it the maritime gateway between the Indian and Pacific Oceans. China’s claim of sovereignty over the entire sea and conflicting claims by other countries in the region make the South China Sea a geopolitical flashpoint and potential scene of military conflict among regional and global powers.