There is an old saw about advertising that only half of it works, but one never knows which half. And one suspects that despite all the data gathered and statistics generated, the online counterpart remains more art than science. Digital marketing involves navigating, in the words of Donald Rumsfeld, a number of known unknowns: things that at least one knows one does not know. For Westerner marketeers, however, China is largely a haze of unknown unknowns, things one doesn’t even know one doesn’t know.

If you go into most bookshops in the States for example, there’s a cottage industry of books on the US and China, the US and the Middle East, you go to the UK, there’s a sort of similar cottage industry of books on the UK and France, and France and Germany. But there’s very little on Japan and China, and this is a highly consequential relationship—the world’s second and third biggest economies, Asia’s two superpowers, and with a really difficult, emotional, scarred history …

Contrary to popular belief, it is not, nor has it been, easy to adopt a child from China. Babies do not exit the country like cheap electronics and fast fashion. But there was one period when the doors were slightly ajar. It was during this period that Patti Waldmeir was able to adopt two baby girls.

The South China Sea, notes Bernard Cole, a former US Navy captain who also taught maritime strategy at the National War College, covers four million square kilometers, has significant energy resources, and contains trade arteries through which one-third of the world’s commerce transits. Its geographic location astride the Southeast Asian littoral makes it the maritime gateway between the Indian and Pacific Oceans. China’s claim of sovereignty over the entire sea and conflicting claims by other countries in the region make the South China Sea a geopolitical flashpoint and potential scene of military conflict among regional and global powers.