“Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media” by Ashley Galina Dudarenok
There is an old saw about advertising that only half of it works, but one never knows which half. And one suspects that despite all the data gathered and statistics generated, the online counterpart remains more art than science. Digital marketing involves navigating, in the words of Donald Rumsfeld, a number of known unknowns: things…




