Peppa Pig gets around. Having survived accusations of giving American kids British accents, Peppa Pig has now visited Korea, on paper anyway (she’s been there on TV and video for many years). Peppa Goes to Seoul, a publication of Penguin Random House’s Korean operation, was released in the latter part of last year in a still-rare rare example of a multinational publisher localising a product for Asia.

Peppa is invited to the Mud Festival. Along the way Peppa sees the sights, samples the local cuisine and gets kitted out in a hanbok, with all the enthusiasm Peppa’s fans expect.